This study on e-commerce homepage and category navigation is the culmination of 2 years worth of usability testing and research, distilled into 79 usability guidelines.
Full access to the Homepage & Category Usability study includes:
This research-based and pragmatic toolset will help you achieve the best possible homepage and category navigation experience and conversion rate.
Product finding is key to any e-commerce business – after all, if users can’t find it, they can’t buy it.
This original usability study focuses on how users navigate, find and select products on e-commerce sites. A group of users age 21-56 were recruited to test 19 of the leading e-commerce websites across 8 different verticals (mass merchants, apparel, electronics, jewelry, home decoration, toys & gifts, specialty equipment, and health & drugs). The tested pages and design elements include the homepage, category navigation, site taxonomy, category pages, and cross-navigation.
Throughout the test sessions, the subjects would repeatedly abandon sites because they were unable to find the products they were looking for. Indeed, the subjects encountered 900+ usability-related issues, and this is despite testing multi-million-dollar sites. All of these usability issues have been distilled into 79 concise usability guidelines that will help you design a user-friendly homepage and category structure so your customers can find the products they’re looking for.
Based on the findings from the research study we’ve benchmarked the homepage, main nav. menu, site taxonomy, and category page implementation of 50 top grossing US e-commerce sites, across multiple years. This provides you with a comprehensive benchmark database with 550 manually reviewed pages, more than 1,600 screenshots, and 4,500+ categorized implementation examples of the 79 usability guidelines presented in the report.
When you purchase the homepage and category usability study you get full access to this benchmark database.
Furthermore the benchmark database include tools that allow you to review your own site (or your client’s) and see how it stacks up against the competition.
|eConsultancy E-Commerce Best Practice||Baymard Institute E-Commerce Homepage & Category Usability||Nielsen Norman Group E-Commerce User Experience|
|Pages:||99 pages||399 pages||2,140 pages|
|Guidelines:||-||79 guidelines||874 guidelines|
|Source:||Author’s thoughts||User testing||User testing|
|Benchmark:||No||Yes, 100 sites reviewed||No|
|Review tool:||No||Yes, interactive review tool||No|
|Refund:||No||Yes, 14 days full refund||No|
Get instant access to the usability report and benchmark database for $200, and start improving your homepage and category design today at just $2.5 per actionable guideline.
Refund policy: We stand by our research and offer you a full 14 days “no questions asked” refund. If you’re not satisfied, simply e-mail us at firstname.lastname@example.org for a full refund.
The benchmark database has four components:
The report and Baymard Pro account are intended for internal use - for you and your team.
You and your team are allowed to both print and digitally distribute the report to employees within your own organization (i.e. within the same legal entity), as long as it is not accessible to anyone outside it.
We trust our customers, so all reports we sell are unrestricted – this means that no DRM or other restrictive technologies are used.