Homepage & Category Usability

Barry Prendergast, Senior Product Designer

“I wanted to pass on some praise to the Baymard team. I’m doing some desk research at the moment into best practices for navigation, search and filtering, and I’ve been using a lot of Baymard reports. Even though we’re not in the e-comm business, the insights you provide have been invaluable and inspirational to my project. It’s really really great work. I’ve previously grazed the content before out of interest, but now that I’m actually putting it into practice, I’m really feeling the value of this work. Thanks for making it available so that the whole community can benefit.”

Chris Lambrinides, Partner at Window Cleaning Resource

“I just wanted to let you know that I think your site is the best thousand bucks I’ve ever spent. I wish I found you years ago.”

Tomas Janu, E-Commerce Director at Avast

“We have recently tested some of your recommendations for the Avast checkout and got some great wins!”

Will Close, Director of A/B Testing at Nike.com

“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”

Bryan Trogdon, Director of User Experience at Office Depot

“Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.”

Alex Wright, Director of Research at Etsy

“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us so far, and I hope we’ll have the chance to work together again on future projects.”

Jason Greene, UX Design Lead at ClickBank

“It is immensely valuable having a thorough, independent study to help validate my work and in particular, help facilitate buy-off from stakeholders. Baymard has quickly become one of my most trusted resources for the UX/UI field.”

Kerry McAleer-Forte, VP of Research at Huge

“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”

Ryan Finley, Site Search Professional at Kohl’s Department Stores

“I really like the work Baymard Institute does around usability. Their articles often get my Ecom gears turning.”

Steve Krug, Author of ‘Don’t Make Me Think’

“Damn. The reports that the @Baymard folks do cost money, but they’re worth it.”

Vitaly Friedman, Editor in Chief of Smashing Magazine

“This is very, very useful! Let me check what we can do to improve the usability in the Smashing Shop.”

Matthew Gardner, Director of UX at Sports Authority

“Thank you for all the value delivered ahead of our new fiscal years. Your insights not only provided a definitive foundation for our UX roadmap but completely sold our executive team on the value of expert usability insights. Your service paid for itself in a matter of days and ensured all critical gaps will be filled ahead of us running the audit again next year.”

Eliza Savov, CX Research Team Lead at Clicktale

“Some time ago we purchased the Ecommerce Homepage & Category report - the research and insights are extremely useful to us and help us a lot in our work!”

Catherine Brunson, Customer Experience Strategist at Belk

“I can not tell you how much help your benchmark studies have been for our company, e-commerce and UX teams. We have used and continue to use these reports for baseline benchmarks as we build test protocols or eye tracking scripts etc. in lab.”

Cary Moody, Usability Researcher at Hallmark

“These reports are fabulous. The content is exactly what our team has been looking for, and so much more! Extremely helpful, thank you!”

Abraham Berkowitz, B&H Photo

“I can confirm that the list was fully implemented. Every time we put up a change we either A/B test or we watch it very closely to determine that it’s doing better and not the opposite. So I can confirm that these fixes have improved our checkout. Thanks for everything.”

Leah Kaufman, Senior UX Research Manager at Lenovo

“Excellent tool – looking forward to using it with our other sites and prototypes as they’re developed.”

Linda Bustos, Director of E-commerce Research at Elastic Path

“Baymard’s real-user research is invaluable for ecommerce marketers. It leaves no stone unturned, and with the guideline checklists provided, you’ll be well equipped to optimize your mobile presence.”

Richard Keeves, President of Internet Association of Australia

“We recommend it, especially if you plan on re-developing your website – and you want to make sure your web company is doing something near best practice.”

Tara Costa, Senior Manager at Jarden Consumer Solutions (FoodSaver, Breville, etc.)

“Thanks for everything. The audit was extremely useful, I think we have gained valuable insight.”

Jaime Wilson, Sr. Director of Design & Development at Overstock.com

“Thanks again for the great work on our checkout project. Our whole group found it incredibly insightful. We’re applying the suggestions you provided to our new checkout design which launches at the end of the month! One of my colleagues was also interested in your group’s competitive expertise with regard to responsive web and native apps.”

Mirko Sablic, EU eTransformation Competence at ​Deutsche Telekom / T-mobile

“Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources , and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally and the recommendations contain actionable and insightful information.”

Josh Shaw, Web Manager at Keurig Green Mountain

“I have found the M-Commerce and E-Commerce reports very useful, thank you!”

Chris O’Donoghue, Search & Navigation Product Owner at John Lewis

“Many thanks for presenting earlier. I have caught up with the teams and they all found your audit report really useful and are on board with the suggestions.”

Aaron Henig, Operations Manager at Epicenter Consulting, New York

“Given the tricky science of conversion rate optimization, it is great to know that you are dealing with professionals whose advice is based on solid research. It was a pleasure collaborating with the Baymard team.”

Jan Jursa, Curator of IATV and the MobX Conference

“A great report with many important findings and insights. A must-read for every web design professional.”

Chris Hall, President of RepairClinic.com

“Within a very short time Baymard Institute provided 15 clear, useful improvement suggestions for our checkout process. We intend to implement all of them. It’s easy to find companies that offer website improvement suggestions. But, most companies don’t do their homework and don’t provide specific examples of how best to make the improvements. With Baymard Institute, the checkout process suggestions they made were intuitive, specific, and actionable. I highly recommend their audit service.”

Anthony Thomas, UX responsible at StickerMule.com

“Wow, this is great! Just reviewed it with the team. It’s a huge help and we’re excited to fix these issues.”

Wendy Bonnstetter, UX Director at Hallmark Cards, Inc.

“The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.”

Sergey Vorozhtsov, CEO at S3 Stores, Inc.

“We implemented “E-Commerce Checkout Usability” guide for all our stores and saw doubling of checkout conversion rates. We will soon work on implementation of other usability guidelines. Thank you Christian and Jamie for your excellent work!”

David Polanco, UX Lead at Carnival Cruise Lines

“We like what we are reviewing from the audit - great analysis and feedback.”

Efe Yaman, Program Manager at n11.com

“We have worked with a number of third party companies before on various projects/audits, and I can certainly say that working with Baymard was not only a pleasure; but you delivered on time; to the level of depth we wanted; addressing important issues; and answering all our questions; and you did all this for a great price. A big THANK YOU on behalf of N11.”

Colleen Kersting, eCommerce Marketing at Harley-Davidson

“We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.”

John Morrell, VP of Product Marketing at EasyAsk

“I have purchased the e-commerce search usability report and it’s great. We use it as a benchmark for search best practices.”

Jan Jursa, Curator of IATV and the MobX conference

“Worth every dollar. It’s well done, good looking and simply very useful.”

Claire White, UX Specialist for Kingfisher PLC

“The Baymard E-commerce Usability reports have proven to be a valuable resource for UX teams within our organisation both at group and operating company level. The reports contain precise, actionable insights and recommendations which are backed up by extensive research and data. The severity and frequency ratings have helped our development teams to prioritise which areas to improve first. The most recent improvements we’ve recommended from the Ecommerce Search report have been extremely well received by senior stakeholders and have already been fed into the backlog.”

Karen Kysar, Site & Search Optimization Lead at iProspect

“I love the information that you guys provide and have bought a couple of reports. Love them.”

Jill McDonald, UX Architect at Room & Board

“The Baymard reports have proven to be an invaluable resource for us. Comprehensive, pragmatic and actionable. We have redesigned our checkout process and made changes to our category pages based on usability guidelines in the reports.”