23 Homepage & Category Articles

These articles are based on observations and test findings from our usability research on homepage, category and navigation design.

E-Commerce Usability: The Main Navigation Should Display Product Categories (18% Don’t)

43% of Sites Have Severe ‘Flickering’ Issues for Their Main Drop-Down Menu

7 Navigational Implementations that Make Kohl’s Best-in-Class

The Current State of Homepage & Category UX (Performance Is Up 39% Since 2013)

Consider ‘Promoting’ Important Product Filters (80% Don’t)

Over-Categorization: Avoid Implementing Product Types as Categories (54% Get it Wrong)

Responsive Upscaling: 11 Ideas for Large-Screen E-Commerce Design

8 UX Requirements for Designing a User-Friendly Homepage Carousel

6 Guidelines for Truncation Design

Avoid Inline Scroll Areas (26% Get it Wrong)

4 Design Patterns That Violate Back-Button Expectations

Avoid These 5 Types of E-Commerce Graphics

Sub-Sub-Category Links: a Vital Feature in E-Commerce Navigation (52% Get it Wrong)

Homepage Usability: Can Users Infer the Breadth of Your Product Catalog?

Featured Products Should Also Link to Their Categories (43% Get it Wrong)

Inspirational Images Should Link to All Depicted Products

E-Commerce Sites Need 2 Types of Breadcrumbs (68% Get it Wrong)

Implement the First 1-2 Levels of the E-Commerce Hierarchy as Intermediary Category Pages

External Article: 7 Guidelines For Better Navigation And Categories

E-Commerce Navigation: Show Sibling Categories for Easy Scope Adjustment (47% Get it Wrong)

Homepage & Category Usability: Exploring the Customer’s Product Finding Experience

Home Page Strategy: Category vs. Product

E-Commerce Home Page Focus

Tip: head to the archive to see all 226 Baymard articles.