23 Homepage & Category Articles

These articles are based on observations and test findings from our usability research on homepage, category and navigation design.

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43% of Sites Have Severe ‘Flickering’ Issues for Their Main Drop-Down Menu

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7 Navigational Implementations that Make Kohl’s Best-in-Class

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The Current State of Homepage & Category UX (Performance Is Up 39% Since 2013)

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Consider ‘Promoting’ Important Product Filters (80% Don’t)

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Over-Categorization: Avoid Implementing Product Types as Categories (54% Get it Wrong)

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Responsive Upscaling: 11 Ideas for Large-Screen E-Commerce Design

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8 UX Requirements for Designing a User-Friendly Homepage Carousel

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Product Page Usability: Recommend Both Alternative & Supplementary Products (Only 42% Get it Right)

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6 Guidelines for Truncation Design

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Avoid Inline Scroll Areas (26% Get it Wrong)

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4 Design Patterns That Violate Back-Button Expectations

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Avoid These 5 Types of E-Commerce Graphics

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Sub-Sub-Category Links: a Vital Feature in E-Commerce Navigation (52% Get it Wrong)

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Homepage Usability: Can Users Infer the Breadth of Your Product Catalog?

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Featured Products Should Also Link to Their Categories (43% Get it Wrong)

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Inspirational Images Should Link to All Depicted Products

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E-Commerce Sites Need 2 Types of Breadcrumbs (68% Get it Wrong)

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Implement the First 1-2 Levels of the E-Commerce Hierarchy as Intermediary Category Pages

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External Article: 7 Guidelines For Better Navigation And Categories

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E-Commerce Navigation: Show Sibling Categories for Easy Scope Adjustment (47% Get it Wrong)

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Homepage & Category Usability: Exploring the Customer’s Product Finding Experience

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Home Page Strategy: Category vs. Product

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E-commerce Home Page Focus

Tip: head to the archive to see all 196 Baymard articles.

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