These articles are based on observations and test findings from our usability research on homepage, category and navigation design.
The Current State of Homepage & Category UX (Performance Is Up 39% Since 2013)
Consider ‘Promoting’ Important Product Filters (80% Don’t)
Over-Categorization: Avoid Implementing Product Types as Categories (54% Get it Wrong)
Responsive Upscaling: 11 Ideas for Large-Screen E-Commerce Design
8 UX Requirements for Designing a User-Friendly Homepage Carousel
Product Page Usability: Recommend Both Alternative & Supplementary Products (Only 42% Get it Right)
6 Guidelines for Truncation Design
Avoid Inline Scroll Areas (26% Get it Wrong)
4 Design Patterns That Violate Back-Button Expectations
Avoid These 5 Types of E-Commerce Graphics
Sub-Sub-Category Links: a Vital Feature in E-Commerce Navigation (52% Get it Wrong)
Homepage Usability: Can Users Infer the Breadth of Your Product Catalog?
Featured Products Should Also Link to Their Categories (43% Get it Wrong)
Inspirational Images Should Link to All Depicted Products
E-Commerce Sites Need 2 Types of Breadcrumbs (68% Get it Wrong)
Implement the First 1-2 Levels of the E-Commerce Hierarchy as Intermediary Category Pages
External Article: 7 Guidelines For Better Navigation And Categories
E-Commerce Navigation: Show Sibling Categories for Easy Scope Adjustment (47% Get it Wrong)
Homepage & Category Usability: Exploring the Customer’s Product Finding Experience
Home Page Strategy: Category vs. Product
E-commerce Home Page Focus
Tip: head to the archive to see all 194 Baymard articles.