Page Types Overview

Top-Level Navigation

160 design examples manually annotated by Baymard researchers

Build.com

17 adhered 3 violated

L.L. Bean

15 adhered 2 violated

REI

14 adhered 4 violated

HP

14 adhered 3 violated

Musician's Friend

13 adhered 1 violated

J.C. Penney

13 adhered 3 violated

Overstock

13 adhered 6 violated

Sears

13 adhered 2 violated

Office Depot

13 adhered 2 violated

Ann Taylor

12 adhered 4 violated

Costco

12 adhered 0 violated

Urban Outfitters

12 adhered 5 violated

Staples

12 adhered 2 violated

Williams-Sonoma

12 adhered 4 violated

Kohl's

12 adhered 5 violated

Nordstrom

12 adhered 4 violated

Marks & Spencer

12 adhered 2 violated

REI

12 adhered 1 violated

Williams-Sonoma

12 adhered 1 violated

Urban Outfitters

12 adhered 3 violated

Sephora

11 adhered 1 violated

American Eagle Outfitters

11 adhered 5 violated

Newegg

11 adhered 2 violated

B&H Photo

11 adhered 3 violated

Crutchfield

11 adhered 3 violated

Best Buy

11 adhered 2 violated

Lowe's

11 adhered 3 violated

Grainger

11 adhered 5 violated

Rakuten

11 adhered 4 violated

ASOS

11 adhered 1 violated

Home Depot

10 adhered 1 violated

Gap

10 adhered 2 violated

Neiman Marcus

9 adhered 4 violated

TigerDirect

9 adhered 2 violated

Etsy

9 adhered 5 violated

Nike

9 adhered 4 violated

Hayneedle

9 adhered 5 violated

Macy's

9 adhered 7 violated

Walmart

9 adhered 4 violated

Apple

9 adhered 7 violated

Adidas

9 adhered 3 violated

John Lewis

9 adhered 1 violated

Zalando

9 adhered 5 violated

Ann Taylor

9 adhered 1 violated

Newegg

9 adhered 3 violated

Gilt

8 adhered 6 violated

Microsoft

8 adhered 6 violated

Crate & Barrel

8 adhered 5 violated

Northern Tool

8 adhered 1 violated

IKEA

8 adhered 5 violated

Lowe's

8 adhered 1 violated

Ann Taylor

8 adhered 2 violated

Kohl's

8 adhered 3 violated

HSN

8 adhered 9 violated

Wayfair

7 adhered 4 violated

H&M

7 adhered 6 violated

Amazon

7 adhered 1 violated

Neiman Marcus

7 adhered 4 violated

Victoria's Secret

7 adhered 6 violated

Office Depot

7 adhered 5 violated

Target

7 adhered 0 violated

Bass Pro Shops

6 adhered 3 violated

Disney Store

6 adhered 1 violated

Dell

6 adhered 3 violated

Office Depot

6 adhered 3 violated

Target

6 adhered 3 violated

Debenhams

6 adhered 2 violated

Gilt

6 adhered 4 violated

Best Buy

6 adhered 0 violated

Wayfair

6 adhered 2 violated

HP

6 adhered 1 violated

Williams-Sonoma

6 adhered 6 violated

Gap

6 adhered 4 violated

CDW

6 adhered 0 violated

Walgreen Co.

5 adhered 0 violated

Victoria's Secret

5 adhered 3 violated

Costco

5 adhered 3 violated

Dell

5 adhered 7 violated

Kohl's

5 adhered 3 violated

Staples

5 adhered 2 violated

Overstock

5 adhered 2 violated

Nike

5 adhered 2 violated

L.L. Bean

5 adhered 2 violated

Cabela's

5 adhered 0 violated

Sony

5 adhered 0 violated

Macy's

5 adhered 1 violated

Foot Locker

4 adhered 4 violated

Argos

4 adhered 1 violated

Dell

4 adhered 1 violated

HP

4 adhered 2 violated

Microsoft

4 adhered 3 violated

TigerDirect

4 adhered 0 violated

Crutchfield

4 adhered 3 violated

Toys'R'Us

4 adhered 0 violated

Crate & Barrel

4 adhered 2 violated

Nordstrom

4 adhered 2 violated

J.C. Penney

4 adhered 3 violated

Victoria's Secret

4 adhered 2 violated

American Eagle Outfitters

4 adhered 3 violated

Wayfair

4 adhered 1 violated

Amazon

4 adhered 0 violated

Costco

4 adhered 3 violated

Home Depot

4 adhered 3 violated

OfficeMax

4 adhered 5 violated

Crate & Barrel

4 adhered 1 violated

Cabela's

3 adhered 3 violated

Amazon

3 adhered 0 violated

Tesco

3 adhered 2 violated

Bass Pro Shops

3 adhered 0 violated

B&H Photo

3 adhered 3 violated

Sony

3 adhered 2 violated

Ralph Lauren

3 adhered 4 violated

Neiman Marcus

3 adhered 1 violated

Walmart

3 adhered 2 violated

Rakuten

3 adhered 3 violated

Etsy

3 adhered 2 violated

Barnes & Noble

3 adhered 2 violated

Grainger

3 adhered 2 violated

Cabela's

3 adhered 1 violated

Target

3 adhered 3 violated

Sears

3 adhered 0 violated

Home Depot

3 adhered 2 violated

Build.com

3 adhered 2 violated

Bass Pro Shops

3 adhered 2 violated

Build

3 adhered 0 violated

J.C. Penney

3 adhered 1 violated

Overstock

3 adhered 1 violated

Nordstrom

3 adhered 1 violated

Grainger

3 adhered 6 violated

Etsy

3 adhered 0 violated

Sears

3 adhered 0 violated

Staples

3 adhered 4 violated

Sephora

2 adhered 3 violated

Foot Locker

2 adhered 4 violated

Hayneedle

2 adhered 2 violated

Hayneedle

2 adhered 0 violated

REI

2 adhered 0 violated

Toys'R'Us

2 adhered 3 violated

Walgreens

2 adhered 4 violated

Lowe's

2 adhered 2 violated

Barnes & Noble

2 adhered 2 violated

Dell

2 adhered 1 violated

Urban Outfitters

2 adhered 3 violated

Best Buy

2 adhered 3 violated

Disney

1 adhered 4 violated

Macy's

1 adhered 3 violated

Disney

1 adhered 2 violated

Nike

1 adhered 0 violated

Microsoft

1 adhered 1 violated

Ralph Lauren

1 adhered 2 violated

L.L. Bean

1 adhered 3 violated

Rakuten / Buy.com

1 adhered 3 violated

TigerDirect

1 adhered 2 violated

Dell

1 adhered 8 violated

Walmart

1 adhered 0 violated

Newegg

1 adhered 2 violated

Walgreens

0 adhered 0 violated

American Eagle Outfitters

0 adhered 4 violated

PC Connection

0 adhered 1 violated

Musician's Friend

0 adhered 3 violated