105 ‘Top-Level Navigation’ Design Examples
Also referred to as: Level 1 Category
What’s this? Here you’ll find 105 “Top-Level Navigation” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 251 e-commerce sites. (Note: this is less than 1% of the full research catalog.)
The Top-Level Navigation is the first layer of the product navigation, sometimes called a “Level 1 Category”, or just “L1”. Depending on the site context and site category taxonomy, this first level page should often be an Intermediary Category Page. You may also want to explore Main Drop-Down Navigation examples if you’d rather want to see the sites primary navigation.
More ‘Top-Level Navigation’ Insights
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Learn More: Besides exploring the 105 “Top-Level Navigation” design examples below, you may also want to read our related articles on “E-Commerce Usability: The Main Navigation Should Display Product Categories (18% Don’t)” and “Over-Categorization: Avoid Implementing Product Types as Categories (54% Get It Wrong)”.
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