Note: You have full access to this benchmark database in your Baymard Pro account.
This is a usability benchmark of the homepage and category experience of 100 major e-commerce sites. You’re currently navigating by page design (Top-Level Navigation). You can also navigate by site reviews.
On this page there’s 6 highlights (pro only) outlining what Rakuten are doing right and wrong. The screenshot was taken March 21, 2016 and depicts Rakuten's Top-Level Navigation.
In total, 5 Rakuten page designs have been benchmarked across 79 usability guidelines from the Homepage & Category research study. See full Rakuten case study.