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HSN’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of HSN and 49 other sites. The overall performance of HSN is acceptable. Notably, HSN's category performance is hampered by mediocre Product Lists and broken Intermediary Category Pages, although this is helped somewhat by state of the art Site-Wide Layout and good Homepage.

Rank: #34 of 50

Usability Score: 505

URL: hsn.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 505

Homepage

13 Guidelines · Score: 134.0

Guideline #1: Adhered High · Score: 39.1
Guideline #2: Adhered High · Score: 27.9
Guideline #3: Neutral · Score: 0.0
Guideline #4: Neutral · Score: 0.0
Guideline #5: Adhered High · Score: 16.8
Guideline #6: Adhered Low · Score: 14.0
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Adhered High · Score: 16.8
Guideline #10: Issue Resolved · Score: 27.9
Guideline #11: Violated Low · Score: -8.4
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Not Applicable · Score: 0.0
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Category Taxonomy

13 Guidelines · Score: 8.4

“Broken” Performance
Guideline #14: Violated Low · Score: -19.5
Guideline #15: Adhered High · Score: 27.9
Guideline #16: Violated High · Score: -39.1
Guideline #17: Adhered High · Score: 27.9
Guideline #18: Violated High · Score: -39.1
Guideline #19: Adhered High · Score: 33.5
Guideline #20: Adhered Low · Score: 22.3
Guideline #21: Adhered Low · Score: 14.0
Guideline #22: Violated High · Score: -27.9
Guideline #23: Adhered High · Score: 27.9
Guideline #24: Adhered Low · Score: 14.0
Guideline #25: Violated Low · Score: -11.2
Guideline #26: Violated High · Score: -22.3
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Main Navigation

16 Guidelines · Score: 170.3

Guideline #27: Adhered High · Score: 39.1
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Neutral · Score: 0.0
Guideline #30: Adhered Low · Score: 14.0
Guideline #31: Violated Low · Score: -16.8
Guideline #32: Violated Low · Score: -16.8
Guideline #33: Issue Resolved · Score: 33.5
Guideline #34: Adhered High · Score: 27.9
Guideline #35: Adhered High · Score: 22.3
Guideline #36: Adhered Low · Score: 14.0
Guideline #37: Neutral · Score: 0.0
Guideline #38: Adhered High · Score: 22.3
Guideline #39: Issue Resolved · Score: 22.3
Guideline #40: Issue Resolved · Score: 16.8
Guideline #41: Violated Low · Score: -8.4
Guideline #42: Neutral · Score: 0.0
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Intermediary Category Pages

7 Guidelines · Score: -22.3

“Broken” Performance
Guideline #43: Neutral · Score: 0.0
Guideline #44: Violated High · Score: -39.1
Guideline #45: Violated High · Score: -39.1
Guideline #46: Issue Resolved · Score: 27.9
Guideline #47: Adhered Low · Score: 14.0
Guideline #48: Adhered Low · Score: 14.0
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: 53.0

Guideline #50: Adhered Low · Score: 22.3
Guideline #51: Violated High · Score: -44.7
Guideline #52: Adhered High · Score: 39.1
Guideline #53: Adhered Low · Score: 22.3
Guideline #54: Adhered Low · Score: 22.3
Guideline #55: Violated Low · Score: -22.3
Guideline #56: Violated Low · Score: -11.2
Guideline #57: Violated Low · Score: -14.0
Guideline #58: Adhered High · Score: 33.5
Guideline #59: Adhered High · Score: 27.9
Guideline #60: Adhered High · Score: 16.8
Guideline #61: Violated High · Score: -16.8
Guideline #62: Violated High · Score: -22.3
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Site-Wide Layout

10 Guidelines · Score: 134.0

“State of the Art” Performance
Guideline #63: Neutral · Score: 0.0
Guideline #64: Issue Resolved · Score: 44.7
Guideline #65: Adhered High · Score: 27.9
Guideline #66: Adhered High · Score: 22.3
Guideline #67: Adhered High · Score: 22.3
Guideline #68: Adhered High · Score: 16.8
Guideline #69: Violated High · Score: -16.8
Guideline #70: Adhered High · Score: 16.8
Guideline #71: Violated High · Score: -11.2
Guideline #72: Adhered High · Score: 11.2
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Cross-Navigation & -Selling

7 Guidelines · Score: 27.9

Guideline #73: Neutral · Score: 0.0
Guideline #74: Adhered Low · Score: 14.0
Guideline #75: Adhered Low · Score: 14.0
Guideline #76: Violated High · Score: -27.9
Guideline #77: Not Applicable · Score: 0.0
Guideline #78: Adhered High · Score: 16.8
Guideline #79: Adhered High · Score: 11.2
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of HSN adhered to 43 usability guidelines, violated 21, and scored neutral on 8 occasions, while a remaining 7 guidelines weren’t applicable.

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Industry Comparison: Mass Merchant

Overall HSN ranks 34 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 8 in the Mass Merchant industry.

Poor
Acceptable
Good

1. Macy's

“State of the Art” Performance

2. Target

3. Amazon

4. Etsy

5. Kohl's

8. HSN

9. Sears

10. Costco

11. Walmart

“Broken” Performance

1 More UX Case Study of HSN

We have also evaluated the usability of HSN in this other study:

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