Checkout Optimization Backed by UX Research, Not Guesswork
Get instant, research-backed answers to checkout optimization and checkout UX questions — powered by Baymard’s 200,000+ hours of ecommerce UX research.
An AI UX Research Assistant — Trained Only on Proven Data
UX-Query is an AI-powered search tool that lets you ask precise checkout optimization questions and get direct answers backed by Baymard’s research, not opinions or scraped web content.
UX-Query is used to answer real checkout UX questions about form design, error handling, payment methods, trust signals, and abandonment drivers.
Baymard’s UX research is used by 29,000+ UX professionals and by 71% of all Fortune 500 ecommerce companies
Get Research-Backed Answers in Seconds, Not Days
UX-Query helps you navigate Baymard's extensive research database efficiently, connecting you with relevant findings and best practices in seconds.
With instant insights from UX-Query, you can respond to stakeholder questions with research-backed answers and move the design process forward faster than ever.
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“Having Baymard is like having access to a magical UX super power. I can't believe how helpful and easy to use it is, given the vast array of tools and information they provide!”
Ariana Biedebach Manager, UX Research at Levi Strauss & Co.
“Baymard’s training provides the proper language and sound evidence to understand what it means to create a truly usable interface in the ecommerce business.”
Semion Lapin UX Designer at Deloitte Digital
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
Will Close Director of A/B Testing at Nike.com
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
Sudeep Agarwal Growth Manager at Google Shopping
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Bryan Trogdon Director of User Experience at Office Depot
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Cary Moody Usability Researcher at Hallmark
“We implemented “E-Commerce Checkout Usability” guide for all our stores and saw doubling of checkout conversion rates. We will soon work on implementation of other usability guidelines. Thank you Christian and Jamie for your excellent work!”
Sergey Vorozhtsov CEO at S3 Stores, Inc.
“Some time ago we purchased the Ecommerce Homepage & Category report - the research and insights are extremely useful to us and help us a lot in our work!”
Eliza Savov CX Research Team Lead at Clicktale
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Kerry McAleer Former Director of UX Research at Sears
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Dean Rizzuto UX Director at Integer Group
“The UX audit was very thorough and valuable insights were provided. It's particularly helpful to know which recommendations are the most impactful and lower in cost. It's also helpful to see which issues are the biggest offenders and how we stack up to the selected competitors.”
Ariella Galvin Sr. Digital Merchandising Manager at CVS Health
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Steve Krug Author of ‘Don’t Make Me Think’
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Gideon Ansell UX Director, Global eCommerce at Staples
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Leah Kaufman Senior UX Research Manager at Lenovo
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Ryan Finley Site Search Professional at Kohl’s Department Stores
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Nicole Papp Merchant Success Manager, Shopify
“Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources, and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally, and the recommendations contain actionable and insightful information.”
Mirko Sablic EU eTransformation at Deutsche Telekom / T-mobile
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Alex Wright Director of Research at Etsy
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“It is immensely valuable having a thorough, independent study to help validate my work and in particular, help facilitate buy-off from stakeholders. Baymard has quickly become one of my most trusted resources for the UX/UI field.”
Jason Greene UX Design Lead at ClickBank
“An eye opener. This UX audit helped validate assumptions we had regarding our site but also provided visibility on issues we overlooked. Recommendations were in depth and provided ways for improvements.”
Michael Tran Sr. Business Analyst at Sony PlayStation
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Tara Costa Senior Manager at Jarden Consumer Solutions (FoodSaver, Breville, etc.)
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Jonathan Bleier Senior Global SEO Manager at McAfee
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Josh Shaw Web Manager at Keurig Green Mountain
“The recommendations in our audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the ecommerce database access, are my go-to resources for thorough, insightful information. Thank you!”
Erin Straub UX Design Manager at Nutrisystem
“Given the tricky science of conversion rate optimization, it is great to know that you are dealing with professionals whose advice is based on solid research. It was a pleasure collaborating with the Baymard team.”
Aaron Henig Operations Manager at Epicenter Consulting, New York
“This is very, very useful! Let me check what we can do to improve the usability in the Smashing Shop.”
Vitaly Friedman Editor in Chief of Smashing Magazine
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Anthony Thomas UX responsible at StickerMule.com
“The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.”
Wendy Bonnstetter UX Director at Hallmark Cards, Inc.
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David Polanco UX Lead at Carnival Cruise Lines
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Efe Yaman Program Manager at n11.com
“Baymard’s real-user research is invaluable for ecommerce marketers. It leaves no stone unturned, and with the guideline checklists provided, you’ll be well equipped to optimize your mobile presence.”
Linda Bustos Director of E-commerce Research at Elastic Path
“We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.”
Colleen Kersting eCommerce Marketing at Harley-Davidson
“The Baymard reports have proven to be an invaluable resource for us. Comprehensive, pragmatic and actionable. We have redesigned our checkout process and made changes to our category pages based on usability guidelines in the reports.”
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Karen Kysar Site & Search Optimization Lead at iProspect
“Really good rundown on all these thing. I definitely think we got a lot of value out of it, and we’re excited to get it all in and do some A/B testing on this.”
Greg Dalby Director of E-Commerce at Purch
“We implemented the majority of your checkout recommendations and a/b tested most of them, in every instance your recommendation provided the catalyst for us to make an improvement. Your approach and methodology has proven itself to be valuable. Now, when a new report comes out from your office we just buy it right away.”
Chris Hall President of RepairClinic.com
“Baymard’s UX training week was invaluable. Christian presented the company’s vast research in an organized and digestible format that encouraged actionable takeaways. I can’t wait to share these learnings with my colleagues!”
Nikki Orsborn VP of Creative at Branding Brand
“You guys help us, our clients (and our clients’ users), in delivering a better user experience through your research. I really appreciate it.”
Fernando Valentini Managing Partner at eNe Solucoes
“This is without a doubt the most important eCommerce training I’ve ever done. Knowing the right approach for converting the average user puts us massively ahead of the competition.”
James Gilbert CEO at Solutionists
“The Baymard team has been a delight to work with on the JohnLewis digital platform audit. They responded to the brief very well, have been very accessible for ongoing clarification and queries and Rebecca was excellent in the recent team share, articulately presenting findings in an engaging walk-through with the wider team which will really support driving engagement and a robust response. Many thanks for all the effort and focus folks.”
Greg Woods UX & UI Design and Research Manager at John Lewis
“Thank you for the UX audit presentation, it was FANTASTIC. People here are quite pleased and amazed by the amount of work that was put into this.”
Marc Ulrich Associate Director of Web Usability at Bell Canada
“Here at Boxed we’re a small team who are BIG fans of your research. Your services have been immensely helpful to us as a small UX/UI team, and we are so excited to have a new version of our own product page going into development later this month.”
Jillian Crudo Product Design Manager at Boxed
“I just wanted to reach out to you personally and commend you for hosting a terrific course. It’s quite seldom I find myself learning quite as much and gaining so many new perspectives in such a short period of time. So please keep up the good work and keep on inspiring other fellow UX practitioners!”
Victoria Rönning UX Designer at PriceSpy
“I’m very impressed! Not about our site’s performance, quite the opposite, but about your work. Very detailed and packed with great and tangible advice. This was exactly what I dreamt about, but sometimes you just have to be careful dreaming.”
Kenneth Avnsted CEO at Anodyne
“We implemented this [1 of the 15 audit suggestions] and since then we’ve had a 20% increase in warranties added and a pretty healthy average order increase because of that. That was a great suggestion, it hit our bottom line immediately.”
Justin French Director of E-commerce at Fast Growing Trees
“I often refer to myself as ‘the worst type of user’ because I have adapted to standard/bad UX practices when browsing eCommerce sites. I have found Baymard Institute is an incredible resource for getting some insight into user behaviour for making websites foolproof.”
Jesse Davies Design Manager at Retail Express
“Truly a great learning experience about almost every aspect of eCommerce and the steps you need to take to improve the shopping experience for your users. Everyone working with eCommerce should attend this course. Absolutely worth the investment!”
Axel Giæver Senior UX Designer at Dekode
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Claire White UX Specialist for Kingfisher PLC
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Chris Lambrinides Partner at Window Cleaning Resource
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Robert Knoerk CEO at Binary Minds
“Baymard has helped so much: UX was a brand new role at my company when I was hired. I was researching, planning, and designing UX & UI for 5 different products, all by myself. After showing real-world, bottom-line results from a UX centered approach to our products, we have expanded our UX team and greatly improved our UX-to-product process. Baymard’s research database was a critical component to my (and my company’s) success. Thank you!”
Geoff Jensen Head of UX at Wrench Inc.
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Tomas Janu E-Commerce Director at Avast
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Peter Fitzsimons Product Design Team Lead at CarTrawler
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Mehmet Cakir Ecommerce Product Manager at Monster Notebook
“The audit was extremely eye-opening, and having examples that explored different categories was extremely beneficial. Excited to take these learnings back to my account and share your insights.”
Alicia Klipa Sr. Customer Marketing Manager at Tempur Sealy International
“The audit opened our eyes once again, as we are often blind to our own operations. The comparison with competitors' best practices was particularly helpful.”
Derrick Drakeford UI/UX Designer at IONOS SE
“Exceptional audit with actionable points and excellent examples. ”
Kimberly Wells Sr. Product Owner at Infinite Electronics
“This UX audit is helping us to compare ourselves against the industry benchmark and prioritize UX improvements accordingly. All with an insight-driven mindset and not as an agency that would sell you hours after this!”
Flore Delecourt Global E-commerce Manager at Stokke
“Our UX Auditor was very engaged and responsive throughout the entire 2-week audit process. Delivered quicker than expected. We feel confident that the insights will be constructive.”
Christopher Rupert Digital Product Owner at ADI Global
“Very insightful and interesting. Marilyn was great and explained the audit really clearly.”
Livia Biondino Lead Product Designer at Charlotte Tilbury
“One of the most valuable audits we have ever had with loads of actionable advice that will more than pay for itself in the short run.”
Mark Costigliola Director, eCommerce Operations at Travelpro
“The audit results were accurate to our business model and pinpointed actionable updates that should see vastly improved UX.”
Rob Stroh Front End Web Designer at Home Hardware
“Baymard exceeded my expectations at every opportunity. The findings of the audit helped to shift the narrative from "our website isn't that bad" to "we need to invest significant resources in our website to succeed."”
Will Fox Senior Manager, Web Operations at Big Ass Fans
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Marc Schuster Online Marketing Manager EMEA at ACCO Brands
“Very thorough evaluation against a clear set of criteria; highly knowledgeable staff and insightful Q&A presentation.”
Andreas Frank CEO at Net32
Latest Articles
Weekly articles based on the latest UX research from the Baymard team.
