On this page there’s 7 highlights (view in Baymard Premium) outlining what Cole-Parmer are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 282 autocomplete suggestions examples.)

The screenshot was taken on September 5, 2022 and depicts Cole-Parmer’s Autocomplete Suggestions. In total, we’ve reviewed 46 of Cole-Parmer’s page designs. To see them all, visit the full Cole-Parmer UX case study.