On this page there’s 6 highlights (view in Baymard Premium) outlining what GAP are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 316 autocomplete suggestions examples.)

The screenshot was taken on April 17, 2024 and depicts GAP’s Autocomplete Suggestions. In total, we’ve reviewed 76 of GAP’s page designs. To see them all, visit the full GAP UX case study.