On this page there’s 7 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 244 autocomplete suggestions examples.)
The screenshot was taken on December 1, 2021 and depicts H&M’s Autocomplete Suggestions. In total, we’ve reviewed 73 of H&M’s page designs. To see them all, visit the full H&M UX case study.