Page Types Overview

Shipping Address

56 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 56 annotated “Shipping Address” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

During the checkout flow typing the shipping address constitutes the majority of all typing users will have to do. While it’s important to simplify the amount of form fields in both desktop and mobile checkouts, we in testing observe the impact to be much greater on mobile, as mobile users will typically only be able to see 2–3 form fields at a time (due to the touch keyboard taking around 40% of the already small screen).

More ‘Shipping Address’ Insights

  • Besides these mobile Shipping Addresses we’ve also benchmarked the desktop versions; see the 49 desktop Shipping Address examples.
  • The research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study is expected to be ready at the very end of 2018.

Learn More: Besides exploring the 56 mobile “Shipping Address” design examples below, you may also want to read our related articles “‘Touch Keyboard’ Implementations Have Improved Just 9% Since 2013” and “6 Mobile Checkout Usability Considerations”.

Get Full Access: To see all of Baymard’s 144 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)


Staples (2015)

15 adhered 8 violated

Hayneedle (2015)

11 adhered 9 violated

Nike (2015)

11 adhered 8 violated

Toys'R'Us (2015)

11 adhered 9 violated

Crutchfield (2015)

10 adhered 8 violated

TigerDirect (2015)

9 adhered 9 violated

Dell (2015)

9 adhered 6 violated

Victoria’s Secret (2015)

9 adhered 9 violated

Walgreens (2015)

9 adhered 9 violated

L.L. Bean (2015)

9 adhered 7 violated

Nordstrom (2015)

9 adhered 6 violated

Ann Taylor (2015)

8 adhered 7 violated

Kohl's (2015)

8 adhered 11 violated

Costco (2015)

7 adhered 8 violated

Barnes & Noble (2015)

7 adhered 5 violated

Disney Store (2015)

6 adhered 5 violated

Foot Locker (2015)

6 adhered 8 violated

Gilt (2015)

6 adhered 4 violated

Sephora (2015)

6 adhered 3 violated

J.C. Penney (2015)

6 adhered 6 violated

Gap (2015)

6 adhered 5 violated

REI (2015)

6 adhered 9 violated

Etsy (2015)

5 adhered 5 violated

Macy's (2015)

5 adhered 9 violated

Walmart (2015)

5 adhered 6 violated

Best Buy (2015)

5 adhered 9 violated

Sears (2015)

5 adhered 6 violated

B&H Photo (2015)

4 adhered 9 violated

Bass Pro Shops (2015)

4 adhered 9 violated

Diapers (2015)

4 adhered 6 violated

Amazon (2015)

4 adhered 10 violated

Vitacost (2015)

3 adhered 5 violated

Musician's Friend (2015)

3 adhered 7 violated

Cabela's (2015)

3 adhered 1 violated

Urban Outfitters (2015)

3 adhered 7 violated

American Eagle Outfitters (2015)

3 adhered 4 violated

Newegg (2015)

3 adhered 13 violated

Northern Tool (2015)

2 adhered 0 violated

Gilt (2015)

2 adhered 6 violated

Rakuten (2015)

2 adhered 9 violated

HP (2015)

1 adhered 6 violated

HP (2015)

0 adhered 8 violated

Gilt (2015)

0 adhered 1 violated

Gilt (2015)

0 adhered 2 violated

Gilt (2015)

0 adhered 2 violated

Gilt (2015)

0 adhered 0 violated

Williams-Sonoma (2014)

10 adhered 4 violated

Crate & Barrel (2014)

10 adhered 9 violated

Target (2014)

8 adhered 6 violated

Lowe's (2014)

7 adhered 4 violated

Office Depot (2014)

7 adhered 6 violated

Overstock (2014)

7 adhered 14 violated

Build.com (2014)

6 adhered 5 violated

Wayfair (2014)

3 adhered 6 violated

Grainger (2014)

2 adhered 3 violated

Home Depot (2014)

2 adhered 6 violated