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Mobile Web: Shipping Address
90 design examples manually annotated by Baymard researchers
What’s this? Here you’ll find 90 annotated “Shipping Address” design examples from Baymard’s UX benchmark of 93 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
During the checkout flow typing the shipping address constitutes the majority of all typing users will have to do. While it’s important to simplify the amount of form fields in both desktop and mobile checkouts, we in testing observe the impact to be much greater on mobile, as mobile users will typically only be able to see 2–3 form fields at a time (due to the touch keyboard taking around 40% of the already small screen).
More ‘Shipping Address’ Insights
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Desktop Examples: Besides the mobile examples below, we also have 110+ desktop examples of Shipping Address implementations.
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Learn More: Besides exploring the 90 mobile “Shipping Address” design examples below, you may also want to read our related articles “‘Touch Keyboard’ Implementations Have Improved Just 9% Since 2013”, “6 Mobile Checkout Usability Considerations”, “Always Explain Why the ‘Phone’ Field Is Required (58% of Sites Don’t)”, and “Checkout Optimization: From 16 Form Fields to 8 Fields (keynote presentation)”.
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Get Full Access: To see all of Baymard’s 351 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 71,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
Ulta Beauty (2021)
19 adhered 15 violated
Chewy (2021)
16 adhered 11 violated
Thomann (2021)
16 adhered 15 violated
CVS (2021)
14 adhered 9 violated
Dick's Sporting Goods (2021)
13 adhered 9 violated
Bell (2021)
11 adhered 7 violated
Guitar Center (2021)
10 adhered 11 violated
Zooplus (2021)
9 adhered 8 violated
Sports Direct (2021)
9 adhered 4 violated
The Vitamin Shoppe (2021)
9 adhered 8 violated
Lego (2021)
8 adhered 5 violated
Smyths (2021)
8 adhered 6 violated
Vitamin World (2021)
8 adhered 10 violated
Sainsbury's (2021)
8 adhered 5 violated
Orange (2021)
8 adhered 10 violated
Vodafone UK (2021)
7 adhered 8 violated
Albertsons (2021)
6 adhered 5 violated
Shop Apotheke (2021)
5 adhered 8 violated
Fresh Direct (2021)
5 adhered 12 violated
Peapod (2021)
5 adhered 9 violated
Verizon (2021)
5 adhered 11 violated
Ocado (2021)
3 adhered 8 violated
Albertsons (2021)
2 adhered 2 violated
Vodafone UK (2021)
1 adhered 0 violated
Vodafone UK (2021)
0 adhered 1 violated
Overstock (2020)
25 adhered 12 violated
Home Depot (2020)
21 adhered 14 violated
Nordstrom (2020)
21 adhered 10 violated
American Eagle Outfitters (2020)
20 adhered 11 violated
Gilt (2020)
19 adhered 16 violated
Neiman Marcus (2020)
13 adhered 6 violated
L.L. Bean (2020)
13 adhered 9 violated
Urban Outfitters (2020)
12 adhered 12 violated
Best Buy (2020)
12 adhered 14 violated
Office Depot (2020)
12 adhered 15 violated
Adidas (2020)
12 adhered 10 violated
TigerDirect (2020)
11 adhered 12 violated
Sears (2020)
11 adhered 6 violated
Dell (2020)
10 adhered 14 violated
Victoria's Secret (2020)
9 adhered 8 violated
GAP (2020)
9 adhered 5 violated
W.W. Grainger, Inc. (2020)
9 adhered 5 violated
Williams Sonoma (2020)
9 adhered 4 violated
Crate & Barrel (2020)
9 adhered 7 violated
Disney Store (2020)
9 adhered 9 violated
Walgreens (2020)
9 adhered 10 violated
Build.com (2020)
9 adhered 6 violated
Costco (2020)
8 adhered 8 violated
Hayneedle (2020)
8 adhered 9 violated
Target (2020)
8 adhered 7 violated
Bass Pro Shops (2020)
7 adhered 16 violated
Northern Tool (2020)
7 adhered 13 violated
H&M (2020)
7 adhered 7 violated
Etsy (2020)
7 adhered 7 violated
Macy's (2020)
7 adhered 8 violated
Wayfair (2020)
7 adhered 8 violated
Microsoft (2020)
6 adhered 9 violated
Marks & Spencer (2020)
6 adhered 6 violated
Lowe's (2020)
6 adhered 3 violated
REI (2020)
6 adhered 5 violated
Foot Locker (2020)
6 adhered 11 violated
Amazon (2020)
6 adhered 10 violated
Nike (2020)
6 adhered 6 violated
Musician's Friend (2020)
5 adhered 10 violated
Ann Taylor (2020)
5 adhered 4 violated
HP (2020)
5 adhered 6 violated
Rakuten (2020)
5 adhered 6 violated
REI (2020)
5 adhered 3 violated
John Lewis (2020)
5 adhered 9 violated
Staples (2020)
5 adhered 11 violated
Cole-Parmer (2020)
4 adhered 6 violated
Hitachi UK (2020)
4 adhered 8 violated
Argos (2020)
4 adhered 8 violated
J.C. Penney (2020)
4 adhered 4 violated
Zalando (2020)
4 adhered 5 violated
Sephora (2020)
4 adhered 7 violated
Thermofischer (2020)
2 adhered 16 violated
Berlin Packaging (2020)
2 adhered 5 violated
Tesco (2020)
2 adhered 8 violated
Ann Taylor (2020)
2 adhered 3 violated
HP (2020)
2 adhered 5 violated
Newegg (2020)
2 adhered 12 violated
Arrow (2020)
0 adhered 5 violated
Berlin Packaging (2020)
0 adhered 0 violated
B&H Photo (2019)
8 adhered 10 violated
Apple (2019)
8 adhered 8 violated
Walmart (2019)
7 adhered 11 violated
IKEA (2019)
6 adhered 11 violated
Debenhams (2019)
5 adhered 5 violated
ASOS (2019)
1 adhered 2 violated