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What’s this? Here you’ll find 30 annotated “Shipping Address” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
During the checkout flow typing the shipping address constitutes the majority of all typing users will have to do. While it’s important to simplify the amount of form fields in both desktop and mobile checkouts, we in testing observe the impact to be much greater on mobile, as mobile users will typically only be able to see 2–3 form fields at a time (due to the touch keyboard taking around 40% of the already small screen).
More ‘Shipping Address’ Insights
- Besides these mobile Shipping Addresses we’ve also benchmarked the desktop versions; see the 49 desktop Shipping Address examples.
- Our research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study findings are already partially released in Baymard Premium and are expected to be fully released Q2 2019.
Learn More: Besides exploring the 30 mobile “Shipping Address” design examples below, you may also want to read our related articles “‘Touch Keyboard’ Implementations Have Improved Just 9% Since 2013” and “6 Mobile Checkout Usability Considerations”.
Get Full Access: To see all of Baymard’s 200 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 49,000+ hours of UX research findings, 700+ e-commerce UX guidelines, and 57,000+ UX performance scores.)
Nordstrom (2020)
12 adhered 2 violated
Home Depot (2020)
11 adhered 8 violated
L.L. Bean (2020)
9 adhered 4 violated
Best Buy (2020)
8 adhered 7 violated
Office Depot (2020)
8 adhered 5 violated
Target (2020)
8 adhered 2 violated
Adidas (2020)
7 adhered 7 violated
Macy's (2020)
7 adhered 5 violated
Disney Store (2020)
6 adhered 6 violated
Etsy (2020)
6 adhered 4 violated
Walgreens (2020)
6 adhered 4 violated
Build.com (2020)
6 adhered 3 violated
Amazon (2020)
6 adhered 6 violated
Foot Locker (2020)
5 adhered 6 violated
Wayfair (2020)
5 adhered 3 violated
J.C. Penney (2020)
4 adhered 2 violated
John Lewis (2020)
4 adhered 5 violated
H&M (2020)
4 adhered 5 violated
Zalando (2020)
4 adhered 2 violated
Staples (2020)
3 adhered 6 violated
Sephora (2020)
3 adhered 3 violated
Nike (2020)
3 adhered 3 violated
Newegg (2020)
1 adhered 7 violated
B&H Photo (2019)
6 adhered 6 violated
Apple (2019)
6 adhered 7 violated
Walmart (2019)
5 adhered 5 violated
Debenhams (2019)
5 adhered 2 violated
IKEA (2019)
4 adhered 6 violated
ASOS (2019)
4 adhered 2 violated
ASOS (2019)
0 adhered 0 violated