Page Types Overview

Mobile Web: Shipping Address

77 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 77 annotated “Shipping Address” design examples from Baymard’s UX benchmark of 80 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

During the checkout flow typing the shipping address constitutes the majority of all typing users will have to do. While it’s important to simplify the amount of form fields in both desktop and mobile checkouts, we in testing observe the impact to be much greater on mobile, as mobile users will typically only be able to see 2–3 form fields at a time (due to the touch keyboard taking around 40% of the already small screen).

More ‘Shipping Address’ Insights


Bell (2021)

11 adhered 7 violated

Sainsbury's (2021)

8 adhered 5 violated

Orange (2021)

8 adhered 10 violated

Vodafone UK (2021)

7 adhered 8 violated

Albertsons (2021)

6 adhered 5 violated

Fresh Direct (2021)

5 adhered 12 violated

Peapod (2021)

5 adhered 9 violated

Verizon (2021)

5 adhered 11 violated

Ocado (2021)

3 adhered 8 violated

Albertsons (2021)

2 adhered 2 violated

Vodafone UK (2021)

1 adhered 0 violated

Vodafone UK (2021)

0 adhered 1 violated

Overstock (2020)

25 adhered 12 violated

Home Depot (2020)

21 adhered 14 violated

Nordstrom (2020)

21 adhered 10 violated

American Eagle Outfitters (2020)

20 adhered 11 violated

Gilt (2020)

19 adhered 16 violated

Neiman Marcus (2020)

13 adhered 6 violated

L.L. Bean (2020)

13 adhered 9 violated

Urban Outfitters (2020)

12 adhered 12 violated

Best Buy (2020)

12 adhered 14 violated

Office Depot (2020)

12 adhered 15 violated

Adidas (2020)

12 adhered 10 violated

TigerDirect (2020)

11 adhered 12 violated

Sears (2020)

11 adhered 6 violated

Dell (2020)

10 adhered 14 violated

Victoria's Secret (2020)

9 adhered 8 violated

GAP (2020)

9 adhered 5 violated

W.W. Grainger, Inc. (2020)

9 adhered 5 violated

Williams Sonoma (2020)

9 adhered 4 violated

Crate & Barrel (2020)

9 adhered 7 violated

Disney Store (2020)

9 adhered 9 violated

Walgreens (2020)

9 adhered 10 violated

Build.com (2020)

9 adhered 6 violated

Costco (2020)

8 adhered 8 violated

Hayneedle (2020)

8 adhered 9 violated

Target (2020)

8 adhered 7 violated

Bass Pro Shops (2020)

7 adhered 16 violated

Northern Tool (2020)

7 adhered 13 violated

H&M (2020)

7 adhered 7 violated

Etsy (2020)

7 adhered 7 violated

Macy's (2020)

7 adhered 8 violated

Wayfair (2020)

7 adhered 8 violated

Microsoft (2020)

6 adhered 9 violated

Marks & Spencer (2020)

6 adhered 6 violated

Lowe's (2020)

6 adhered 3 violated

REI (2020)

6 adhered 5 violated

Foot Locker (2020)

6 adhered 11 violated

Amazon (2020)

6 adhered 10 violated

Nike (2020)

6 adhered 6 violated

Musician's Friend (2020)

5 adhered 10 violated

Ann Taylor (2020)

5 adhered 4 violated

HP (2020)

5 adhered 6 violated

Rakuten (2020)

5 adhered 6 violated

REI (2020)

5 adhered 3 violated

John Lewis (2020)

5 adhered 9 violated

Staples (2020)

5 adhered 11 violated

Cole-Parmer (2020)

4 adhered 6 violated

Hitachi UK (2020)

4 adhered 8 violated

Argos (2020)

4 adhered 8 violated

J.C. Penney (2020)

4 adhered 4 violated

Zalando (2020)

4 adhered 5 violated

Sephora (2020)

4 adhered 7 violated

Thermofischer (2020)

2 adhered 16 violated

Berlin Packaging (2020)

2 adhered 5 violated

Tesco (2020)

2 adhered 8 violated

Ann Taylor (2020)

2 adhered 3 violated

HP (2020)

2 adhered 5 violated

Newegg (2020)

2 adhered 12 violated

Arrow (2020)

0 adhered 5 violated

Berlin Packaging (2020)

0 adhered 0 violated

B&H Photo (2019)

8 adhered 10 violated

Apple (2019)

8 adhered 8 violated

Walmart (2019)

7 adhered 11 violated

IKEA (2019)

6 adhered 11 violated

Debenhams (2019)

5 adhered 5 violated

ASOS (2019)

1 adhered 2 violated