Page Types Overview

Shipping Address

58 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 58 annotated “Shipping Address” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

During the checkout flow typing the shipping address constitutes the majority of all typing users will have to do. While it’s important to simplify the amount of form fields in both desktop and mobile checkouts, we in testing observe the impact to be much greater on mobile, as mobile users will typically only be able to see 2–3 form fields at a time (due to the touch keyboard taking around 40% of the already small screen).

More ‘Shipping Address’ Insights


Overstock (2020)

25 adhered 12 violated

American Eagle Outfitters (2020)

20 adhered 11 violated

Gilt (2020)

19 adhered 16 violated

Neiman Marcus (2020)

13 adhered 6 violated

Urban Outfitters (2020)

12 adhered 12 violated

Nordstrom (2020)

12 adhered 2 violated

TigerDirect (2020)

11 adhered 12 violated

Sears (2020)

11 adhered 6 violated

Home Depot (2020)

11 adhered 8 violated

Dell (2020)

10 adhered 14 violated

Victoria's Secret (2020)

9 adhered 8 violated

GAP (2020)

9 adhered 5 violated

W.W. Grainger, Inc. (2020)

9 adhered 5 violated

Williams Sonoma (2020)

9 adhered 4 violated

Crate & Barrel (2020)

9 adhered 7 violated

L.L. Bean (2020)

9 adhered 4 violated

Hayneedle (2020)

8 adhered 9 violated

Best Buy (2020)

8 adhered 7 violated

Office Depot (2020)

8 adhered 5 violated

Target (2020)

8 adhered 2 violated

Bass Pro Shops (2020)

7 adhered 16 violated

Northern Tool (2020)

7 adhered 13 violated

Adidas (2020)

7 adhered 7 violated

Macy's (2020)

7 adhered 5 violated

Microsoft (2020)

6 adhered 9 violated

Marks & Spencer (2020)

6 adhered 6 violated

Lowe's (2020)

6 adhered 3 violated

REI (2020)

6 adhered 5 violated

Disney Store (2020)

6 adhered 6 violated

Etsy (2020)

6 adhered 4 violated

Walgreens (2020)

6 adhered 4 violated

Build.com (2020)

6 adhered 3 violated

Amazon (2020)

6 adhered 6 violated

Musician's Friend (2020)

5 adhered 10 violated

Ann Taylor (2020)

5 adhered 4 violated

HP (2020)

5 adhered 6 violated

Rakuten (2020)

5 adhered 6 violated

REI (2020)

5 adhered 3 violated

Foot Locker (2020)

5 adhered 6 violated

Wayfair (2020)

5 adhered 3 violated

Argos (2020)

4 adhered 8 violated

J.C. Penney (2020)

4 adhered 2 violated

John Lewis (2020)

4 adhered 5 violated

H&M (2020)

4 adhered 5 violated

Zalando (2020)

4 adhered 2 violated

Staples (2020)

3 adhered 6 violated

Sephora (2020)

3 adhered 3 violated

Nike (2020)

3 adhered 3 violated

Ann Taylor (2020)

2 adhered 3 violated

HP (2020)

2 adhered 5 violated

Newegg (2020)

1 adhered 7 violated

B&H Photo (2019)

6 adhered 6 violated

Apple (2019)

6 adhered 7 violated

Walmart (2019)

5 adhered 5 violated

Debenhams (2019)

5 adhered 2 violated

IKEA (2019)

4 adhered 6 violated

ASOS (2019)

4 adhered 2 violated

ASOS (2019)

0 adhered 0 violated