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What’s this? Here you’ll find 56 annotated “Shipping Address” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
During the checkout flow typing the shipping address constitutes the majority of all typing users will have to do. While it’s important to simplify the amount of form fields in both desktop and mobile checkouts, we in testing observe the impact to be much greater on mobile, as mobile users will typically only be able to see 2–3 form fields at a time (due to the touch keyboard taking around 40% of the already small screen).
More ‘Shipping Address’ Insights
- Besides these mobile Shipping Addresses we’ve also benchmarked the desktop versions; see the 49 desktop Shipping Address examples.
- The research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study is expected to be ready at the very end of 2018.
Learn More: Besides exploring the 56 mobile “Shipping Address” design examples below, you may also want to read our related articles “‘Touch Keyboard’ Implementations Have Improved Just 9% Since 2013” and “6 Mobile Checkout Usability Considerations”.
Get Full Access: To see all of Baymard’s 144 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 37,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)
Staples (2015)
15 adhered 8 violated
Hayneedle (2015)
11 adhered 9 violated
Nike (2015)
11 adhered 8 violated
Toys'R'Us (2015)
11 adhered 9 violated
Crutchfield (2015)
10 adhered 8 violated
TigerDirect (2015)
9 adhered 9 violated
Dell (2015)
9 adhered 6 violated
Victoria’s Secret (2015)
9 adhered 9 violated
Walgreens (2015)
9 adhered 9 violated
L.L. Bean (2015)
9 adhered 7 violated
Nordstrom (2015)
9 adhered 6 violated
Ann Taylor (2015)
8 adhered 7 violated
Kohl's (2015)
8 adhered 11 violated
Costco (2015)
7 adhered 8 violated
Barnes & Noble (2015)
7 adhered 5 violated
Disney Store (2015)
6 adhered 5 violated
Foot Locker (2015)
6 adhered 8 violated
Gilt (2015)
6 adhered 4 violated
Sephora (2015)
6 adhered 3 violated
J.C. Penney (2015)
6 adhered 6 violated
Gap (2015)
6 adhered 5 violated
REI (2015)
6 adhered 9 violated
Etsy (2015)
5 adhered 5 violated
Macy's (2015)
5 adhered 9 violated
Walmart (2015)
5 adhered 6 violated
Best Buy (2015)
5 adhered 9 violated
Sears (2015)
5 adhered 6 violated
B&H Photo (2015)
4 adhered 9 violated
Bass Pro Shops (2015)
4 adhered 9 violated
Diapers (2015)
4 adhered 6 violated
Amazon (2015)
4 adhered 10 violated
Vitacost (2015)
3 adhered 5 violated
Musician's Friend (2015)
3 adhered 7 violated
Cabela's (2015)
3 adhered 1 violated
Urban Outfitters (2015)
3 adhered 7 violated
American Eagle Outfitters (2015)
3 adhered 4 violated
Newegg (2015)
3 adhered 13 violated
Northern Tool (2015)
2 adhered 0 violated
Gilt (2015)
2 adhered 6 violated
Rakuten (2015)
2 adhered 9 violated
HP (2015)
1 adhered 6 violated
HP (2015)
0 adhered 8 violated
Gilt (2015)
0 adhered 1 violated
Gilt (2015)
0 adhered 2 violated
Gilt (2015)
0 adhered 2 violated
Gilt (2015)
0 adhered 0 violated
Williams-Sonoma (2014)
10 adhered 4 violated
Crate & Barrel (2014)
10 adhered 9 violated
Target (2014)
8 adhered 6 violated
Lowe's (2014)
7 adhered 4 violated
Office Depot (2014)
7 adhered 6 violated
Overstock (2014)
7 adhered 14 violated
Build.com (2014)
6 adhered 5 violated
Wayfair (2014)
3 adhered 6 violated
Grainger (2014)
2 adhered 3 violated
Home Depot (2014)
2 adhered 6 violated