In Baymard’s checkout research, we’ve found that on average 26% of users have abandoned purchases during the checkout flow solely because the checkout flow was too long or too complex.
At the same time, our most recent checkout UX benchmark — which was just updated with 7,900+ new manually rated checkout UX performance scores for the world’s 60 largest e-commerce sites — show that the average e-commerce site has 12.8 form fields in their checkout flow.
While 12.8 fields in late-2019 is a 14% improvement compared to the 14.88 form field average we measured in 2016, it’s still too high when considering that sites can achieve a checkout flow with as little as 6-8 form fields (for a “guest checkout” flow incl. the credit card fields).
In the below keynote presentation, Baymard’s research director Christian Holst will walk you through a selection of Baymard’s checkout research findings showing you how you can achieve an 8 field long checkout flow:
This article presents the research findings from just 1 of the 580+ UX guidelines in Baymard Premium – get full access to learn how to create a “State of the Art” cart and checkout user experience.
Join 24,000+ readers and get Baymard’s research articles by RSS feed or
Topics include user experience, web design, and e-commerce
Articles are always delivered ad-free and in their full length
1-click unsubscribe at any time
Thank you for your excellent lecture, Christian. Are the presentation slides available online?
© 2021 Baymard Institute US: +1 (315) 216-7151 EU: +45 3696 9567 firstname.lastname@example.org