On this page there’s 5 highlights (view in Baymard Premium) outlining what ASOS are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 402 customer info & address examples.)

The screenshot was taken on March 12, 2024 and depicts ASOS’ Customer Info & Address. In total, we’ve reviewed 88 of ASOS’ page designs. To see them all, visit the full ASOS UX case study.