Page Types Overview

User Reviews Section

179 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 179 annotated “User Reviews Section” design examples from Baymard’s UX benchmark of 93 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

User reviews aren’t just important, they are critical to users’ purchasing decisions. During our large-scale usability testing, 95% of users relied on reviews to evaluate the product or learn more about products. In some cases, users mainly used the product information contained in the reviews instead of the product descriptions or spec sheets.

More ‘User Reviews Section’ Insights

  • Despite the importance of reviews, our benchmark reveals that most e-commerce sites have severe issues. For example, 60% of sites require too-much data in order to submit a review, in particular requiring an account, with the consequence being that there aren’t many reviews available for a product. And 80% of sites don’t respond to even just some of the most negative reviews (not even for the site’s best-selling products) despite users consistently interpreting a site’s response to negative reviews as a strong indication of a site having good customer service.

  • Mobile Examples: Besides the desktop examples below, we also have 55+ mobile examples of Product Page implementations.

  • Learn More: Besides exploring the 179 “User Reviews Section” design examples below, you may also want to read our related articles
    The Current State of E-Commerce Product Page UX Performance - 19 Common Pitfalls” and “Allow Users to Upload Images with Their Review (34% of Sites Don’t)”.

  • Get Full Access: To see all of Baymard’s 103 product page research findings you’ll need Baymard Premium access. (Premium also provides you full access to 71,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)


REI (2021)

9 adhered 3 violated

Musician's Friend (2021)

8 adhered 3 violated

J.C. Penney (2021)

8 adhered 3 violated

Best Buy (2021)

8 adhered 3 violated

Newegg (2021)

7 adhered 4 violated

Marks & Spencer (2021)

7 adhered 3 violated

HP (2021)

7 adhered 5 violated

Lowe's (2021)

7 adhered 5 violated

Hayneedle (2021)

7 adhered 4 violated

Build.com (2021)

7 adhered 4 violated

Northern Tool (2021)

7 adhered 4 violated

Office Depot (2021)

7 adhered 4 violated

Home Depot (2021)

7 adhered 3 violated

Target (2021)

7 adhered 6 violated

Staples (2021)

7 adhered 5 violated

Neiman Marcus (2021)

6 adhered 6 violated

Overstock (2021)

6 adhered 6 violated

Foot Locker (2021)

6 adhered 5 violated

GAP (2021)

6 adhered 6 violated

L.L. Bean (2021)

6 adhered 5 violated

American Eagle Outfitters (2021)

6 adhered 5 violated

Kohl's (2021)

6 adhered 5 violated

Walgreens (2021)

6 adhered 5 violated

Wayfair (2021)

6 adhered 4 violated

Adidas (2021)

6 adhered 6 violated

Vitamin World (2021)

6 adhered 2 violated

Verizon (2021)

6 adhered 3 violated

Cabela's (2021)

5 adhered 4 violated

Argos (2021)

5 adhered 4 violated

John Lewis (2021)

5 adhered 7 violated

Urban Outfitters (2021)

5 adhered 5 violated

Crate & Barrel (2021)

5 adhered 6 violated

Sears (2021)

5 adhered 7 violated

Walmart (2021)

5 adhered 7 violated

Sephora (2021)

5 adhered 7 violated

B&H Photo (2021)

5 adhered 6 violated

ASOS (2021)

5 adhered 3 violated

Guitar Center (2021)

5 adhered 4 violated

Dick's Sporting Goods (2021)

5 adhered 3 violated

Ulta Beauty (2021)

5 adhered 4 violated

Costco (2021)

4 adhered 7 violated

Dell (2021)

4 adhered 3 violated

Disney Store (2021)

4 adhered 7 violated

Victoria's Secret (2021)

4 adhered 6 violated

H&M (2021)

4 adhered 4 violated

Nordstrom (2021)

4 adhered 8 violated

Amazon (2021)

4 adhered 6 violated

Nike (2021)

4 adhered 5 violated

Crutchfield (2021)

4 adhered 6 violated

Zooplus (2021)

4 adhered 3 violated

Chewy (2021)

4 adhered 5 violated

Thomann (2021)

4 adhered 3 violated

Sports Direct (2021)

4 adhered 1 violated

Smyths (2021)

4 adhered 4 violated

The Vitamin Shoppe (2021)

4 adhered 3 violated

CVS (2021)

4 adhered 4 violated

Orange (2021)

4 adhered 5 violated

Williams-Sonoma (2021)

3 adhered 5 violated

Macy's (2021)

3 adhered 10 violated

Zalando (2021)

3 adhered 6 violated

Lego (2021)

3 adhered 4 violated

Bell (2021)

3 adhered 5 violated

Tesco (2021)

2 adhered 6 violated

Etsy (2021)

2 adhered 6 violated

Vodafone UK (2021)

2 adhered 1 violated

IKEA (2021)

1 adhered 5 violated

Shop Apotheke (2021)

1 adhered 7 violated

Cole-Parmer (2020)

0 adhered 0 violated

Walgreens (2019)

10 adhered 2 violated

REI (2019)

10 adhered 3 violated

Dell (2019)

10 adhered 2 violated

Crutchfield (2019)

9 adhered 3 violated

Best Buy (2019)

9 adhered 3 violated

Staples (2019)

9 adhered 3 violated

Lowe's (2019)

9 adhered 3 violated

Build.com (2019)

9 adhered 4 violated

Rakuten (2019)

9 adhered 3 violated

Overstock (2019)

9 adhered 4 violated

Musician's Friend (2019)

8 adhered 4 violated

Debenhams (2019)

8 adhered 5 violated

Disney Store (2019)

8 adhered 5 violated

Microsoft (2019)

8 adhered 4 violated

Office Depot (2019)

8 adhered 4 violated

Hayneedle (2019)

8 adhered 4 violated

Home Depot (2019)

8 adhered 5 violated

Kohl's (2019)

8 adhered 4 violated

Costco (2019)

7 adhered 5 violated

Adidas (2019)

7 adhered 5 violated

Bass Pro Shops (2019)

7 adhered 5 violated

Foot Locker (2019)

7 adhered 5 violated

GAP (2019)

7 adhered 5 violated

L.L. Bean (2019)

7 adhered 5 violated

Williams Sonoma (2019)

7 adhered 5 violated

Walmart (2019)

7 adhered 4 violated

Neiman Marcus (2019)

6 adhered 6 violated

John Lewis (2019)

6 adhered 6 violated

American Eagle Outfitters (2019)

6 adhered 6 violated

HP (2019)

6 adhered 6 violated

Apple Inc. (2019)

6 adhered 6 violated

Newegg (2019)

6 adhered 6 violated

B&H Photo (2019)

6 adhered 6 violated

Amazon (2019)

6 adhered 4 violated

Ann Taylor (2019)

5 adhered 7 violated

Cabela's (2019)

5 adhered 7 violated

Sephora (2019)

5 adhered 7 violated

J.C. Penney (2019)

5 adhered 7 violated

Victoria's Secret (2019)

5 adhered 6 violated

Nike (2019)

5 adhered 7 violated

Wayfair (2019)

5 adhered 6 violated

Tesco (2019)

4 adhered 7 violated

Marks & Spencer (2019)

4 adhered 7 violated

IKEA (2019)

4 adhered 8 violated

Zalando (2019)

4 adhered 8 violated

Nordstrom (2019)

4 adhered 8 violated

Crate & Barrel (2019)

4 adhered 6 violated

Northern Tool (2019)

4 adhered 7 violated

Etsy (2019)

4 adhered 6 violated

Macy's (2019)

4 adhered 8 violated

Sears (2019)

4 adhered 7 violated

Target (2019)

4 adhered 6 violated

H&M (2019)

3 adhered 6 violated

Argos (2019)

3 adhered 6 violated

Urban Outfitters (2019)

3 adhered 8 violated

TigerDirect (2019)

2 adhered 9 violated

REI (2017)

12 adhered 3 violated

Best Buy (2017)

10 adhered 3 violated

Build.com (2017)

10 adhered 6 violated

Walgreens (2017)

9 adhered 3 violated

Lowe's (2017)

9 adhered 4 violated

Foot Locker (2017)

8 adhered 7 violated

Microsoft (2017)

8 adhered 4 violated

Newegg (2017)

8 adhered 4 violated

Crutchfield (2017)

8 adhered 4 violated

Wayfair (2017)

8 adhered 4 violated

Grainger (2017)

8 adhered 4 violated

Tesco (2017)

7 adhered 7 violated

Adidas (2017)

7 adhered 5 violated

L.L. Bean (2017)

7 adhered 5 violated

Cabela's (2017)

7 adhered 7 violated

HP (2017)

7 adhered 6 violated

GAP (2017)

7 adhered 5 violated

Walmart (2017)

7 adhered 5 violated

Costco (2017)

6 adhered 6 violated

Musician's Friend (2017)

6 adhered 5 violated

Bass Pro Shops (2017)

6 adhered 8 violated

Disney (2017)

6 adhered 6 violated

Victoria’s Secret (2017)

6 adhered 6 violated

J.C. Penney (2017)

6 adhered 6 violated

Staples (2017)

6 adhered 6 violated

Office Depot (2017)

6 adhered 6 violated

Apple (2017)

6 adhered 6 violated

Amazon (2017)

6 adhered 5 violated

Kohl's (2017)

6 adhered 4 violated

Ann Taylor (2017)

5 adhered 7 violated

Macy's (2017)

5 adhered 7 violated

Toys'R'Us (2017)

5 adhered 6 violated

B&H Photo (2017)

5 adhered 7 violated

Northern Tool (2017)

5 adhered 5 violated

Williams Sonoma (2017)

5 adhered 6 violated

Sears (2017)

5 adhered 5 violated

Nordstrom (2017)

5 adhered 7 violated

American Eagle Outfitters (2017)

4 adhered 8 violated

Crate & Barrel (2017)

4 adhered 6 violated

Home Depot (2017)

4 adhered 6 violated

Rakuten (2017)

4 adhered 7 violated

Sephora (2017)

4 adhered 8 violated

Nike (2017)

4 adhered 9 violated

Debenhams (2017)

3 adhered 8 violated

Marks & Spencer (2017)

3 adhered 9 violated

Hayneedle (2017)

3 adhered 6 violated

Dell (2017)

3 adhered 7 violated

John Lewis (2017)

3 adhered 6 violated

Zalando (2017)

3 adhered 9 violated

Etsy (2017)

3 adhered 8 violated

Urban Outfitters (2017)

3 adhered 8 violated

TigerDirect (2017)

2 adhered 9 violated

Argos (2017)

2 adhered 7 violated

Overstock (2017)

2 adhered 8 violated

Target (2017)

2 adhered 7 violated