Page Types Overview

User Reviews Section

55 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 55 annotated “User Reviews Section” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

User reviews aren’t just important, they are critical to users’ purchasing decisions. During our large-scale usability testing, 95% of users relied on reviews to evaluate the product or learn more about products. In some cases, users mainly used the product information contained in the reviews instead of the product descriptions or spec sheets.

More ‘User Reviews Section’ Insights

  • Despite the importance of reviews, our benchmark reveals that most e-commerce sites have severe issues. For example, 60% of sites require too-much data in order to submit a review, in particular requiring an account, with the consequence being that there aren’t many reviews available for a product. And 80% of sites don’t respond to even just some of the most negative reviews (not even for the site’s best-selling products) despite users consistently interpreting a site’s response to negative reviews as a strong indication of a site having good customer service.

Learn More: Besides exploring the 55 “User Reviews Section” design examples below, you may also want to read our related articles
The Current State of E-Commerce Product Page UX Performance - 19 Common Pitfalls” and “5 Requirements for the ‘Ratings Distribution Summary’ on the Product Page”.

Get Full Access: To see all of Baymard’s 95 product page research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)


REI (2017)

12 adhered 3 violated

Best Buy (2017)

10 adhered 3 violated

Build.com (2017)

10 adhered 6 violated

Walgreens (2017)

9 adhered 3 violated

Lowe's (2017)

9 adhered 4 violated

Cabela's (2017)

8 adhered 6 violated

Foot Locker (2017)

8 adhered 7 violated

Microsoft (2017)

8 adhered 4 violated

Newegg (2017)

8 adhered 4 violated

Crutchfield (2017)

8 adhered 4 violated

Wayfair (2017)

8 adhered 4 violated

Grainger (2017)

8 adhered 4 violated

Tesco (2017)

7 adhered 7 violated

Adidas (2017)

7 adhered 5 violated

L.L. Bean (2017)

7 adhered 5 violated

HP (2017)

7 adhered 6 violated

GAP (2017)

7 adhered 5 violated

Walmart (2017)

7 adhered 5 violated

Costco (2017)

6 adhered 6 violated

Musician's Friend (2017)

6 adhered 5 violated

Bass Pro Shops (2017)

6 adhered 8 violated

Disney (2017)

6 adhered 6 violated

Victoria’s Secret (2017)

6 adhered 6 violated

J.C. Penney (2017)

6 adhered 6 violated

Staples (2017)

6 adhered 6 violated

Office Depot (2017)

6 adhered 6 violated

Apple (2017)

6 adhered 6 violated

Amazon (2017)

6 adhered 5 violated

Kohl's (2017)

6 adhered 4 violated

Ann Taylor (2017)

5 adhered 7 violated

Macy's (2017)

5 adhered 7 violated

Toys'R'Us (2017)

5 adhered 6 violated

B&H Photo (2017)

5 adhered 7 violated

Northern Tool (2017)

5 adhered 5 violated

Williams-Sonoma (2017)

5 adhered 6 violated

Sears (2017)

5 adhered 5 violated

Nordstrom (2017)

5 adhered 7 violated

Hayneedle (2017)

4 adhered 5 violated

American Eagle Outfitters (2017)

4 adhered 8 violated

Crate & Barrel (2017)

4 adhered 6 violated

Home Depot (2017)

4 adhered 6 violated

Rakuten (2017)

4 adhered 7 violated

Sephora (2017)

4 adhered 8 violated

Nike (2017)

4 adhered 9 violated

Debenhams (2017)

3 adhered 8 violated

Marks & Spencer (2017)

3 adhered 9 violated

Dell (2017)

3 adhered 7 violated

John Lewis (2017)

3 adhered 6 violated

Zalando (2017)

3 adhered 9 violated

Etsy (2017)

3 adhered 8 violated

Urban Outfitters (2017)

3 adhered 8 violated

TigerDirect (2017)

2 adhered 9 violated

Argos (2017)

2 adhered 7 violated

Overstock (2017)

2 adhered 8 violated

Target (2017)

2 adhered 7 violated