This is a usability benchmark of the product page experience of 60 major e-commerce sites.
You’re currently navigating by page design (Video & 360-Views). You can also navigate by case studies.
On this page there's 4 highlights (pro only) outlining what REI are doing right and wrong. The screenshot was taken April 27, 2017 and depicts REI's Video & 360-Views.
In total, 5 of REI's pages have been benchmarked across 98 usability guidelines from the Product Page research study. See full REI case study.
© 2018 Baymard Institute
US: +1 (415) 315-9567
EU: +45 3696 9567