UX Articles

Small Catalog DTC: New UX Benchmark with 2,500+ Performance Scores and 1,700+ Best Practice Examples

Anders Nielsen

Content Creator

Published Jul 8, 2025

At Baymard, we’ve just released a new UX benchmark of 5 small catalog Direct-to-Consumer (DTC) sites.

This follows from our large-scale user testing research on Direct-to-Consumer sites and adds to our existing ecommerce UX benchmark.

5 Direct-to-Consumer UX Case Studies

The 5 sites have been manually assessed across 500+ research-based UX parameters relevant to small catalog DTC sites, resulting in 2,500+ weighted UX performance scores and 1,700+ new worst and best practice examples from DTC websites.

The 5 in-depth DTC UX case studies are:

Direct-to-Consumer UX Performance

Each of the 5 DTC sites’ 2,500+ UX performance scores, along with the scores for the 40 other sites in our Direct-to-Consumer benchmark, are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:

 

A publicly available overview of the research and benchmark can be found on our Direct-to-Consumer research overview page.

Getting access: all 2,500+ UX performance scores, 1,700+ best practice examples, and the UX insights from our research on Direct-to-Consumer sites are available immediately and in full within Baymard Premium. (If you already have access through an account, open the Direct-to-Consumer study.)

If you want to know how your DTC desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct a Direct-to-Consumer UX audit of your site or app.

Anders Nielsen

Content Creator

Published Jul 8, 2025

Anders is the content creator and editor at Baymard, creating both Premium and marketing content since 2022. He conducts the final edits and publishes Baymard's articles.

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