At Baymard, we’ve just released a new UX benchmark of 5 small catalog Direct-to-Consumer (DTC) sites.
This follows from our large-scale user testing research on Direct-to-Consumer sites and adds to our existing ecommerce UX benchmark.
5 Direct-to-Consumer UX Case Studies
The 5 sites have been manually assessed across 500+ research-based UX parameters relevant to small catalog DTC sites, resulting in 2,500+ weighted UX performance scores and 1,700+ new worst and best practice examples from DTC websites.
The 5 in-depth DTC UX case studies are:
Direct-to-Consumer UX Performance
Each of the 5 DTC sites’ 2,500+ UX performance scores, along with the scores for the 40 other sites in our Direct-to-Consumer benchmark, are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:
A publicly available overview of the research and benchmark can be found on our Direct-to-Consumer research overview page.
Getting access: all 2,500+ UX performance scores, 1,700+ best practice examples, and the UX insights from our research on Direct-to-Consumer sites are available immediately and in full within Baymard Premium. (If you already have access through an account, open the Direct-to-Consumer study.)
If you want to know how your DTC desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct a Direct-to-Consumer UX audit of your site or app.
