New 2023 Product Lists & Filtering UX Benchmark with 6,100+ Performance Scores and 4,400+ Best Practice Examples

At Baymard we’ve just released an update for our Product Lists & Filtering UX benchmark.

This adds to our existing e-commerce UX benchmark.

UX Benchmark with 4,400+ New Examples

Our 68 core benchmark sites have been manually reassessed across our 90 most important research-based Product Lists & Filtering UX guidelines.

This provides you with:

  • 4,400+ new worst and best practice product lists and filtering UX implementation examples already embedded in the 90 UX guidelines

  • 6,100+ new Product Lists & Filtering UX performance scores from the 68 sites — view them and the updated case-study dataset in the UX Benchmark tool

  • 140+ new full-page design examples of product lists from leading e-commerce sites in the Page Design tool

Product Lists & Filtering UX Performance

The 68 sites’ 6,100+ UX performance scores are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:


A publicly available overview of the research and benchmark can be found on our Product Lists UX research overview page.

Getting access: all 6,100+ UX performance scores and 4,400+ best-practice examples are available immediately and in full within Baymard Premium. (If you already have an account open the Product Lists & Filtering guideline collection.) If you want to know how your website performs and compares, then learn more about getting Baymard to conduct a UX Audit of your site.

Authored by Anders Nielsen on February 14, 2023

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