At Baymard we’ve just released a new UX benchmark of Toys sites, thereby expanding our existing Toys & Crafts benchmark with 5 new UX case studies.
This follows from our large-scale user testing research on Toys & Crafts sites and adds to our existing e-commerce UX benchmark.
5 New Toys UX Case Studies
The 5 Toys sites added to our Toys & Crafts benchmark have been manually assessed across 500+ research-based UX parameters relevant to Toys & Crafts sites, resulting in 2,600+ weighted UX performance scores and 2,200+ worst and best practice examples.
For the benchmark, we rated 5 new Toys sites (bringing our total for the Toys & Crafts benchmark to 8 sites): MyToys.de, Gamestop, Hamleys, The Entertainer (TheToyShop.com), and Fat Brain Toys.
You can explore the 5 new Toys UX case studies using the below links:
Toys UX Performance
Each of the new 5 Toys sites’ 2,600+ UX performance scores, along with the score for the 3 other Toys & Crafts sites in the benchmark, are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:
Overall UX Performance
526 Guidelines
Desktop Web
260 Guidelines
Homepage & Category Navigation
25 Guidelines
On-Site Search
23 Guidelines
Product Lists & Filtering
43 Guidelines
Product Page
57 Guidelines
Cart & Checkout
87 Guidelines
Customer Accounts
16 Guidelines
Site-Wide Features
9 Guidelines
Mobile Web
266 Guidelines
A publicly available overview of the research and benchmark can be found on our Toys & Crafts research overview page.
Getting access: all 2,600+ UX performance scores, 2,200+ best practice examples, and the UX insights from researching the Toys & Crafts industry are available immediately and in full within Baymard Premium. (If you already have an account open the Toys & Crafts study.)
If you want to know how your Toys or Crafts desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct a Toys & Crafts UX Audit of your site or app.
