This is a case study of Hamleys’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 526 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Hamleys’ overall e-commerce UX performance is mediocre. Some of Hamleys’ biggest UX issues are caused by broken On-Site Search, poor Site-Wide Features, and poor Mobile Web performances. That said, their site performs great within Customer Accounts.
Overall UX Performance
526 Guidelines · Performance:
260 Guidelines · Performance:
Homepage & Category Navigation
25 Guidelines · Performance:
23 Guidelines · Performance:
Product Lists & Filtering
43 Guidelines · Performance:
57 Guidelines · Performance:
Cart & Checkout
87 Guidelines · Performance:
16 Guidelines · Performance:
9 Guidelines · Performance:
266 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
17 pages of Hamleys’ e-commerce site, marked up with 176 best practice examples:
17 pages of Hamleys’ e-commerce site, marked up with 195 best practice examples:
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