Help shoppers move from an interest to a confident product choice
Whether customers are exploring a hobby or searching for a specific item, your store needs to make the next step clear. Baymard’s audit assesses your desktop and mobile experience across discovery, product evaluation, and checkout, giving your team priorities for improving the shopping journey.
Your Toys, Crafts & Hobbies audit at a glance
A detailed assessment of toys, crafts, and hobby shopping
Evaluate the experience against 500 weighted parameters covering catalog navigation, search, lists, product details, checkout, customer accounts, and mobile usability for this broad retail category.
A practical plan for improving product discovery and purchase
Receive 40 prioritized recommendations that link usability issues to practical changes, with implementation examples to help your team assess solutions for its own catalog.
Audit report & presentation
The report explains identified problems, recommended changes, and design examples. Work through the findings in a walkthrough and use 4 advisory calls to discuss your team’s response.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Compare with relevant toys, crafts, and hobby benchmarks
Explore how your experience compares with benchmarks such as LEGO, Hobbycraft, Etsy, and Musician’s Friend, using scorecards to guide discussion about your own catalog.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Toys, Crafts & Hobbies audit covers
This category includes browsing for inspiration as well as finding a particular product. The audit examines navigation, search, and filtering alongside the product information customers need before ordering. It follows the experience into cart, checkout, and accounts, with attention to the interactions and constraints of mobile shopping.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us.”Alex Wright Director of Research at Etsy
“This is awesome so far. Everyone wants to know what's going on – you just got everyone's attention here. Everything that you've called out is definitely eye-opening for us over here.”Arthi Karthik VP Ecommerce at Party City
“The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.”Wendy Bonnstetter UX Director at Hallmark Cards, Inc.
Toys, Crafts & Hobbies UX audit FAQs
What does the Toys, Crafts & Hobbies audit cover?
A full-site audit assesses your desktop and mobile shopping journeys, from finding products to completing checkout and using an account. The precise scope and timing are confirmed around your catalog and priorities. Findings and scorecards remain confidential, and 4 advisory calls help your team work through recommendations and design questions.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Make the next improvements to your toys, crafts, or hobby store
Discuss your product range and UX priorities with a Baymard expert. Define the journeys to review and confirm an audit scope and timing that suit your plans.