This is a case study of Fat Brain Toys’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 526 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Fat Brain Toys’ overall e-commerce UX performance is mediocre. Their UX is especially thwarted by usability issues related to broken On-Site Search, broken Customer Accounts, and poor Mobile Web performances.
Overall UX Performance
526 Guidelines · Performance:
260 Guidelines · Performance:
Homepage & Category Navigation
25 Guidelines · Performance:
23 Guidelines · Performance:
Product Lists & Filtering
43 Guidelines · Performance:
57 Guidelines · Performance:
Cart & Checkout
87 Guidelines · Performance:
16 Guidelines · Performance:
9 Guidelines · Performance:
266 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
18 pages of Fat Brain Toys’ e-commerce site, marked up with 193 best practice examples:
17 pages of Fat Brain Toys’ e-commerce site, marked up with 195 best practice examples:
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