On this page there’s 11 highlights (view in Baymard Premium) outlining what KiwiCo are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 843 account selection examples.)

The screenshot was taken on April 11, 2022 and depicts KiwiCo’s Account Selection. In total, we’ve reviewed 28 of KiwiCo’s page designs. To see them all, visit the full KiwiCo UX case study.