On this page there’s 6 highlights (view in Baymard Premium) outlining what Rakuten are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 843 account selection examples.)

The screenshot was taken on March 14, 2012 and depicts Rakuten’s Account Selection. In total, we’ve reviewed 45 of Rakuten’s page designs. To see them all, visit the full Rakuten UX case study.