On this page there’s 10 highlights (view in Baymard Premium) outlining what Holland & Barrett are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 843 account selection examples.)

The screenshot was taken on October 1, 2023 and depicts Holland & Barrett’s Account Selection. In total, we’ve reviewed 48 of Holland & Barrett’s page designs. To see them all, visit the full Holland & Barrett UX case study.