On this page there’s 5 highlights (view in Baymard Premium) outlining what Microsoft are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 843 account selection examples.)

The screenshot was taken on October 4, 2023 and depicts Microsoft’s Account Selection. In total, we’ve reviewed 55 of Microsoft’s page designs. To see them all, visit the full Microsoft UX case study.