On this page there’s 7 highlights (view in Baymard Premium) outlining what John Lewis are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 841 account selection examples.)

The screenshot was taken on December 5, 2023 and depicts John Lewis’ Account Selection. In total, we’ve reviewed 60 of John Lewis’ page designs. To see them all, visit the full John Lewis UX case study.