On this page there’s 5 highlights (view in Baymard Premium) outlining what Zalando are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 841 account selection examples.)

The screenshot was taken on April 17, 2024 and depicts Zalando’s Account Selection. In total, we’ve reviewed 58 of Zalando’s page designs. To see them all, visit the full Zalando UX case study.