On this page there’s 2 highlights (view in Baymard Premium) outlining what Blue Nile are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 843 account selection examples.)

The screenshot was taken on March 16, 2012 and depicts Blue Nile’s Account Selection. In total, we’ve reviewed 6 of Blue Nile’s page designs. To see them all, visit the full Blue Nile UX case study.