This is a usability benchmark of the checkout process of 150 top e-commerce sites.
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In this checkout step there's 8 highlights (pro only) outlining what Ancestry.com are doing right and wrong. The screenshot was taken March 21, 2012 and depicts Ancestry.com's Account.
In total, 3 of Ancestry.com's checkout steps have been benchmarked across 63 usability guidelines from the E-Commerce Checkout research study. See full Ancestry.com case study.
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