You’re browsing the 2012 version of this benchmark database. Head here for the most recent version.
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This is a usability benchmark of the checkout process of 150 top e-commerce sites. You’re currently navigating by checkout step (Account). You can also navigate by case studies.

In this checkout step there's 1 highlight (pro only) outlining what Green Mountain Coffee are doing right and wrong. The screenshot was taken March 29, 2012 and depicts Green Mountain Coffee's Account.

In total, 5 of Green Mountain Coffee's checkout steps have been benchmarked across 63 usability guidelines from the E-Commerce Checkout research study. See full Green Mountain Coffee case study.

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