On this page there’s 5 highlights (view in Baymard Premium) outlining what American Girl are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 758 account selection examples.)

The screenshot was taken on April 2, 2012 and depicts American Girl’s Account Selection. In total, we’ve reviewed 7 of American Girl’s page designs. To see them all, visit the full American Girl UX case study.