On this page there’s 7 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 758 account selection examples.)

The screenshot was taken on April 24, 2019 and depicts REI’s Account Selection. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.