On this page there’s 7 highlights (view in Baymard Premium) outlining what Ocado are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 843 account selection examples.)

The screenshot was taken on February 10, 2021 and depicts Ocado’s Account Selection. In total, we’ve reviewed 44 of Ocado’s page designs. To see them all, visit the full Ocado UX case study.