Benchmarks

Blue Nile UX Case Study

This is an old and partial case study of Blue Nile’s ecommerce user experience (UX) performance. We encourage you to explore the 257 up-to-date and exhaustive case studies of major ecommerce sites for a complete and current picture of the ecommerce UX landscape.


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Blue Nile’s Desktop Web Ecommerce Design

6 pages of Blue Nile’s ecommerce site, marked up with 32 best practice examples: