On this page there’s 7 highlights (premium only) outlining what Rakuten are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 697 drop-down menu examples.)
The screenshot was taken on February 19, 2020 and depicts Rakuten’s Drop-Down Menu. In total, we’ve reviewed 45 of Rakuten’s page designs. To see them all, visit the full Rakuten UX case study.