On this page there’s 8 highlights (view in Baymard Premium) outlining what Rakuten are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1236 main navigation examples.)

The screenshot was taken on November 14, 2013 and depicts Rakuten’s Main Navigation. In total, we’ve reviewed 45 of Rakuten’s page designs. To see them all, visit the full Rakuten UX case study.