On this page there’s 12 highlights (view in Baymard Premium) outlining what Sephora are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1275 main navigation examples.)

The screenshot was taken on October 12, 2021 and depicts Sephora’s Main Navigation. In total, we’ve reviewed 90 of Sephora’s page designs. To see them all, visit the full Sephora UX case study.