On this page there’s 6 highlights (view in Baymard Premium) outlining what Williams Sonoma are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 760 autocomplete suggestions examples.)

The screenshot was taken on May 13, 2024 and depicts Williams Sonoma’s Autocomplete Suggestions. In total, we’ve reviewed 58 of Williams Sonoma’s page designs. To see them all, visit the full Williams Sonoma UX case study.