On this page there’s 7 highlights (view in Baymard Premium) outlining what Rakuten are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 762 autocomplete suggestions examples.)

The screenshot was taken on March 6, 2017 and depicts Rakuten’s Autocomplete Suggestions. In total, we’ve reviewed 45 of Rakuten’s page designs. To see them all, visit the full Rakuten UX case study.