On this page there’s 10 highlights (view in Baymard Premium) outlining what Sephora are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 762 autocomplete suggestions examples.)

The screenshot was taken on November 17, 2020 and depicts Sephora’s Autocomplete Suggestions. In total, we’ve reviewed 90 of Sephora’s page designs. To see them all, visit the full Sephora UX case study.