On this page there’s 7 highlights (view in Baymard Premium) outlining what Kohl’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 762 autocomplete suggestions examples.)
The screenshot was taken on November 25, 2021 and depicts Kohl’s Autocomplete Suggestions. In total, we’ve reviewed 56 of Kohl’s page designs. To see them all, visit the full Kohl’s UX case study.