On this page there’s 13 highlights (view in Baymard Premium) outlining what Blue Nile are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 650 billing address examples.)
The screenshot was taken on March 16, 2012 and depicts Blue Nile’s Billing Address. In total, we’ve reviewed 6 of Blue Nile’s page designs. To see them all, visit the full Blue Nile UX case study.