On this page there’s 27 highlights (view in Baymard Premium) outlining what Rakuten are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 599 billing address examples.)

The screenshot was taken on March 25, 2019 and depicts Rakuten’s Billing Address. In total, we’ve reviewed 45 of Rakuten’s page designs. To see them all, visit the full Rakuten UX case study.