On this page there’s 5 highlights (view in Baymard Premium) outlining what KiwiCo are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 257 ‘my account’ drop-down examples.)

The screenshot was taken on February 8, 2022 and depicts KiwiCo’s ‘My Account’ Drop-Down. In total, we’ve reviewed 28 of KiwiCo’s page designs. To see them all, visit the full KiwiCo UX case study.