On this page there’s 5 highlights (view in Baymard Premium) outlining what Blue Apron are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 288 ‘my account’ drop-down examples.)
The screenshot was taken on July 27, 2022 and depicts Blue Apron’s ‘My Account’ Drop-Down. In total, we’ve reviewed 21 of Blue Apron’s page designs. To see them all, visit the full Blue Apron UX case study.