On this page there’s 3 highlights (view in Baymard Premium) outlining what OBI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 288 ‘my account’ drop-down examples.)
The screenshot was taken on January 2, 2023 and depicts OBI’s ‘My Account’ Drop-Down. In total, we’ve reviewed 50 of OBI’s page designs. To see them all, visit the full OBI UX case study.