On this page there’s 2 highlights (view in Baymard Premium) outlining what BT are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 288 ‘my account’ drop-down examples.)
The screenshot was taken on January 24, 2023 and depicts BT’s ‘My Account’ Drop-Down. In total, we’ve reviewed 23 of BT’s page designs. To see them all, visit the full BT UX case study.