On this page there’s 5 highlights (view in Baymard Premium) outlining what Kroger are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 288 ‘my account’ drop-down examples.)
The screenshot was taken on August 17, 2023 and depicts Kroger’s ‘My Account’ Drop-Down. In total, we’ve reviewed 71 of Kroger’s page designs. To see them all, visit the full Kroger UX case study.