On this page there’s 3 highlights (view in Baymard Premium) outlining what ASOS are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 288 ‘my account’ drop-down examples.)
The screenshot was taken on March 15, 2024 and depicts ASOS’ ‘My Account’ Drop-Down. In total, we’ve reviewed 88 of ASOS’ page designs. To see them all, visit the full ASOS UX case study.