On this page there’s 3 highlights (view in Baymard Premium) outlining what Rakuten are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 325 video & 360-views examples.)

The screenshot was taken on April 7, 2017 and depicts Rakuten’s Video & 360-Views. In total, we’ve reviewed 45 of Rakuten’s page designs. To see them all, visit the full Rakuten UX case study.