On this page there’s 2 highlights (view in Baymard Premium) outlining what IKEA are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 325 video & 360-views examples.)

The screenshot was taken on April 13, 2021 and depicts IKEA’s Video & 360-Views. In total, we’ve reviewed 97 of IKEA’s page designs. To see them all, visit the full IKEA UX case study.